Scared into Action

Fear tactics. They work. I remember the first time I saw the video that Brian showed before his presentation. I was at the gym on the elliptical ( I think, I could be making this all up, but you would never know). I was watching the TVs while working out and they played the video on the news. Obviously, they would never play it on US television, it's way too graphic. But, I digress. When I saw the clip for the first time, I felt sick to my stomach. It scared me so bad, I started lecturing my younger sister on texting and driving. I know that it was said in class this week that fear tactics only work to a point, but I think that this "Don't text and drive" campaign, really worked. Since, it's so graphic, it gets the point across. I think that this also works for the "What if?" HPV campaign. It's not graphic, but it really does get the point across. It gets the emotions going to the point where you get to thinking that you should protect yourself and those you love. The goal now is too apply this our message. Do we want to use fear? I think that it would work if we decide to target the "unaware" group. Fear seems that it would work for those with low involvement. At least to get the emotions brewing. who know? Maybe we can scare them into action.