I know that I've mentioned this before, but scare tactics completely work on me. I get terrified into action. I've seen a commercial similar to the one that Brian showed in class (but the pansy American version), and once again, I was scared. Since the first time I saw the commercial, I've actively been trying to keep my phone out of my pocket while I'm driving, so that I will be less tempted to respond to a text because I don't want me and all of my best friends to die a violent, painful, slow motion death.
In contrast to fear, though, are comedic relief. I absolutely love commercials that use humor- the Old Spice guy , the most interesting man in the world- are some of the ones that stand out to me. Jack in the Box and Budweiser try to use humor, but I find most of it stupid. Any how, as much as I love funny commercials, I never really find myself wanting whatever product they are selling. It's definitely a good ploy to entice people into watching the entire commercial, and probably encourages people to talk about it, and therefore popularizing whatever they sell, but I just rarely feel inclined to buy whatever they are selling. Just my personal reaction. However, I feel that for health, humor may work better, to change someone's view on a health topic, or bring it to light, if people are unaware. Maybe.
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