Branding Gardasil?

So this week's topic in class was about branding. Branding seems very difficult to do with any product. It seems like you are almost trying to create this feeling and memory of a product, service, or behavior; which is pretty much predicting what a person will think. How complicated does that sound? It is only predicting the future, no biggie. Each person can have such a different experience with any commercial or print ad that it seems difficult to guide them in the direction that you want them to go. With Gardasil I am not quite sure the direction we would go. Something that could create a feeling of protection and security, and overall a warm positive feeling towards the vaccine. Although I can't think of anything that would hold the attention of our audience and still evoke those feelings. I feel like it is a hard balance to keep. One positive thing about Gardasil is that it already has a symbol to represent Gardasil, unlike the nutrition and physical activity which would have to create one.

Gardasil image seen here: