No internet...really?

Hi All,
As my weekend in Northern California comes to an end I must confess...my family is great but the fact that they don't have the internet DRIVES ME INSANE!!! Okay, now that I have that out of my system I can continue with my blog (but really, I can't get over it).
I really liked this weeks' article on "Word of Mouth" advertising and it made me contemplate a lot of different things. The first thing I thought about was how word of mouth marketing has probably changed over the last ten years due to websites such as Yelp! This site gives individuals the chance to read multiple personal reviews of businesses that would otherwise not be accessible. Essentially, Yelp offers a sounding board for those (like me) to complain about bad service or rave about excellent service.
After I started thinking about Yelp I realized that many people (like my parents) may not have the same access to the internet that I do (sorry, still cant get over the fact that my parents don't have the internet). I find that my parents use traditional word of mouth communication and often rely on their friends and families for tips about healthcare and healthy living. This is fine but it bothers me that they are relying on others and do not have the ability to look up their own health information. It reminds me of that game "telephone" that I use to play at slumber parties... You know the game when one person whispers a sentence into the next person's ear and by the time you get to the last person what is said is completely different than the original sentence. I don't know if the healthcare information my parents are receiving is factual and neither do they. In a time period where we do not think about health communications without considering the internet, it is often hard for me to communicate with my parents about certain topics because I'm often inclined to tell them "I'll send you the link" or "Why don't you google it."
Anyhow, reflecting on this has made me realize that I need to be more sensitive and think outside the box when it comes to populations that don't have access to the same technological resources that I do. Even though it angers me that I had to drive 15 minutes to sit in my 17 year old cousins bedroom to write this blog, I realize that I'm not going to help my parents by hassling them to join this century (I know, I'm really mature!!!) but I need to meet them where they are at and give them information that they might use...like printed resources, telephone numbers or television segments.