Segmentation. Interesting concept. It's interesting to watch TV or listen to the radio or even go on Facebook, while keeping the concept of segmentation in mind. All of the ads that I hear, see, come across, were picked out for my age range, for my likes and dislikes, because somebody somewhere in marketing thought that those particular products and/or ideas would appeal to me.
Hulu recently began playing commercials in between whatever television show you're watching. The thing about ads on Hulu is that while you're watching, a pop-up appears the top of the screen saying "Does this commercial apply to you?" and you can click either yes or no. So the next time a commercial pops up, it's more applicable to your likes. Basically, they're figuring out that people who watch this show also like these types of products. It's actually a really good way to do research. So smart, those Hulu people are.
So how can Hulu's tactics be applied to Health Communication? Alot of research goes into designing campaigns. Formative research, focus groups, etc. How much research goes into how well the campaigns are received? How many people are these campaigns pilot tested on? Once our campaign is designed, it would be nice to pilot test it and see how compelling it is...if it actually motivates men to get the vaccine. Basically, we could ask them (as Hulu does) "Does this campaign apply to you?".
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