Fear of Humor?

When I consider the kind of message that we want to convey to men 19-26 years old in order to increase use of the Gardasil vaccine, I tend towards thinking we should use fear appeals for our group that is unaware of the Gardasil campaign. I say this because I think that using humor with something like STIs is very tricky. When talking with Stephanie about her presentation, she said that there wasn't anything about what types of topics were most appropriate for humor. I'm not sure what literature says, but I would guess that humor would not be most appropriate for spreading a message to increase the use of the Gardasil vaccine. For our campaign, we should focus on creating a message that not only instills fear about genital warts (seeing as our target audience doesn't seem to care as much about cervical cancer) and also shows them that the Gardasil vaccine is easy for them to get and works. The last step is the most important, because we don't want them to move into a mode of fear control.