Fear and humor

I am unsure how this week's topics will translate to our Gardasil campaign. Humor seems like it will be very difficult to use with such a serious topic as a vaccine that protects against an STI. Also Gardasil is a fairly new product, and humor probably wouldn't be appropriate. Fear on the other hand may be more appropriate because a cancer causing and wart causing virus can be scary. So just showing the real facts about HPV would probably arise fear in itself. Also we would be providing a way to partially relieve the fear by vaccinating against the four strands of HPV. One variable we will need to pay attention to, will be the level of fear we want to evoke in our audience; which I think is a difficult variable to gauge. We are segmenting our target audience into those who are aware of the vaccine and those who are unaware of the vaccine. So our next task will be figuring out how we want to target each audience; both with fear, one with fear one with humor, or just facts. It will be interesting when we have our focus groups to see if the responses that we get are what we expect. I feel like in the first portion of the assignment we were very surprised with the responses from our target audience, and again I think we will end up being some what surprised with our focus groups. I feel as though because a large portion of our group is women, we have a difficult time predicting what our audience will and will not like. The next portion of our project will be fun and we will really get a chance to be creative; I can't wait to start on it!