Brand Gardasil Now.

Branding. It's so important. When a person sees a symbol and instantly knows what it means, that is powerful marketing. There a millions of people in the world who see the McDonald's symbol and automatically know what it is for. Nobody gets confused and asks "Hey, what is that yellow M a symbol of?" People just know. It would be amazing to do this for health promotion. What is a symbol that could be used for HPV and Gardasil? I know that they already have a symbol that is associated with the shot, but to be perfectly honest, if I saw it without the Gardasil name beside it, I probably wouldn't recognize it. I have a hard time relating their symbol with Gardasil or HPV. They have a slogan " One Less". But really, how many people know what that phrase is in reference to (excluding those in the health care fields). If we could create a symbol that people could see and automatically think "HPV. Gardasil." that would be very effective in creating awareness of the vaccination and HPV at the same time. I know that it would be hard to do, but it is important to do. The hard part wouldn't be creating the symbol, but actually marketing it so that people will know what it is for. I know that this seems like a long shot, but I definitely think it's something worth looking into.  I'm thinking that maybe it's time to reevaluate the branding of Gardasil.