It can happen to you and you and even you!

I feel like I'm "getting" health communication this week... but as I'm starting to observe advertisements with a critical eye and understand a few of the various pieces that play a role in health advertisements, I also have a lot more questions. I really enjoyed Setoo's presentation and learning about the "People and Places" model which, was a good reminder that we should not discount culture when creating our campaigns. I realize that we need to make our campaign group specific but wondering how we can reach our target population but also let them know that they aren't the only ones at risk. I feel like sometimes when a specific group is targeted there is a chance of others viewing the advertisement and saying "well, I'm not a part of this target group so I'm NOT at risk." In fact, maybe that is how young males feel when they see current HPV commercials focusing on women... that they aren't at risk. So... my question is- how do we create an advertisement that is catchy, informational, culturally sensitive, and target group appropriate and also broad enough that it doesn't look like we're saying that our target group is the only one at risk. I guess that is probably why we need to do more research, use a theoretical model etc. Okay...now I'm just confusing myself, not even sure if this makes sense! If I find a more articulate way to express my thoughts I'll fill you in later!