The thing that stuck with me the most this week was the idea of using top-of-mind perceptions in a focus group. I'm not sure why this is what is on the top of my mind, but it is. Could top of mind be used in an "HPV vaccinations for men" focus group? Maybe.
I think what's interesting to me is that the information that we would receive from a top-of-mind perception would be unbiased, completely from the opinion of the person. Real information. Not something I want to hear. Not something that I am expecting to hear. Real information that could be used to create a health campaign. "What do you think of when I say... 'HPV vaccination'?" or "Should men recieve HPV vaccinations?". I wonder what type of response I would get from a male aged between 19-26. Would he say "it's for women only"? Or maybe he would respond with "I know nothing about it". These perceptions could greatly help to creating a campaign because we would know what a person from our targeted audience genuinely thinks about our topic. If they know nothing about it, then we will use an low involvement campaign, maybe some testimonials. If they are highly involved and would like more information, then we could use a high involvement campaign, a fact sheet to hand out, perhaps. Whatever we decide to do will come from the information we learn during our focus groups. Maybe asking people what's on the top of their minds may help lead us in the direction of the perfect campaign.
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