Hey HPV, wanna take it OUTSIDE??

The thing that hit me the most in today's class was the Livestrong campaign. It really hit home for me. The emotionality behind the message definitely made its impact. By having people both who have had cancer or who have known people who have had cancer, this campaign makes it easy to relate to. The point is that we have to all fight together, by asking "Hey cancer, wanna take it outside?". It's clever to personify cancer. In the Braverman article, the authors said that emotions and testimonials work well for people with low involvement. Since we're in the process of developing our own campaign, this tactic is definitely worth considering. I actually have a guy friend who gave his girlfriend HPV. If we could use their testimonial in our program, then we could definitely hit home with males. I know that my own boyfriend (after hearing our friends' stories) is definitely an advocate of the HPV shot for males. The testimonial worked for him so why shouldn't it work for others?
The other part of today's class that suck in my mind was the Grocery Store commercial. It really caught my attention because it turned to out promote something totally different from what I thought it was going to promote. Catching somebody's attention like that is definitely important. Our HPV group is considering making a video so watching these videos and getting ideas from them are definitely helpful. After watching the Grocery Store and the What If commercials, it seems as though the way to go about catching people's attention is by starting the ad with something eye-catching (such as "What if you bought a ticket to Prague?") and then ending it with the facts (such as "What if you got cervical cancer?"). If we could incorporate this method into our campaign, we might be able to make an impact as well. Perhaps start it out with something that could catch the attention of college-aged males and then hit them with the cold hard facts. Theses are all just thoughts for the time being, but HPV is a huge issue that needs more attention among college males. I'm just hoping that one days someone will be asking "Hey HPV, wanna take it outside?".