Here it goes...

I have been contemplating this blog all day and for some reason, blogging makes me very nervous so...here it goes!

I had a bit of trouble understanding the Scholten article mostly because I know nothing about communication and the theories and terminology were foreign to me. After reading the article a second time and going through our class lecture notes, I realized that the article actually gave a good overview (sorry guys!) of the Information Processing model , the Elaboration-Liklihood Model, and Central and Peripheral routes. I'm still not sure that I understand the theories entirely but I'm sure they will make more sense as we continue throughout the course!

As for our group project, I think it is going to test our creativity to come up with a campaign that will target young men and I'm really excited for the challenge! Earlier today I googled "gardasil and men" and could not find any information besides controversial articles about the vaccine. I then watched the "Too late" commercial and some of the videos on the GYT website. Though I thought some of the videos on GYT were clever (specifically, Pigeon) I felt that the the one commercial that targeted males, "Donny Danger" was pretty dumb. Maybe I am not in touch with our target audience but I did show the video to Dane (my boyfriend) and he didn't think it was that funny either. It makes me angry that young men aren't being targeted for STI advertisements and sad to think that if you change your gender on hulu (thanks for the info Jen!) you won't be exposed to the same messages.... it seems like we have a long way to go (in Health Communication) for creating substantial advertisements for young men and our project is a great first step to learn more about how we can change this!