Presentation Reflection

It was really interesting to see everyone's ad campaigns that they have developed. I think what is most interesting about them all is how they all target different groups of individuals in completely unique ways. due mostly in part to our various segmentation techniques. I really enjoyed the PA group. Probably because I still watch Sponge Bob and am a Disney fanatic, but I still get excited about children's puzzle books and activities. I think this is why I could see how the children would like the calendar. I also have to say that I really thought that the Delish&Nutrish groups posters were very well done. I think the simplicity really made it eye-catching and professional. Sometimes posters can become too cluttered and hard to read. When we spoke with our focus groups, someone mentioned that it had too much information to be on a billboard. This is definitely something to think about when putting together materials, because placement and the type of advertisement should be vital when putting together campaign materials.