The Importance of Focus Group

This week, I found the physical ACTivity presentation to be really interesting. This is because of their focus group. I thought it was so interesting that the adults at the school didn't ever think to ask the children what their opinion was on certain things. The adults all thought that the children would all like particular posters and would dislike particular posters. Turns out they were wrong. The children liked the posters that the adults thought they would not like at all. This shows the importance of pretesting materials and focus groups. Now, the ACTivity groups know which posters will be most effective in reaching children. Even with such a young focus group, the ACTivity group was able to gain information on how to reach their target population. I find this so interesting because they are such a young group, but still knew exactly what they liked and didn't like. Lesson of the week? Focus groups are essential to health promotion messages in order to accurately know your target audience.