10 words or less.....

Part of Asher's lecture talked about sound bites in relation to media advocacy. He stated that they should be 10 words or less, which is so short. I feel like it is really hard to fit all the work and background research that we have done on an important topic into such little space. Especially if it is a behavior that has multiple steps or components. Do you just encourage one aspect of the behavior at a time, or is it best to give a very broad overview in the limited space? I suppose with Gardasil we would want to encourage receiving the vaccination, but at the same time I feel that information about the vaccine is important and how many doses of the vaccine are needed are also very important. A saying we were thinking of putting on some of our posters were Gardasil, it's not just for women anymore. That did not seem very informational and it already took up 7 words. So I think a very difficult part of our project is just figuring out what is really important, and what we most want our audience to know about our product.