It was great to see the class presentations this week. I particulary liked seeing the Physical Activity and 'Delish-Nutrish' posters and listening to the feedback they received from their focus groups. Our projects have come along way since Project #1 and it will be fun to see the final results of our projects in a few weeks.
On another note, it was fun to brainstorm on the channels and methods to promote our campaigns. Many years ago, I worked on a couple DV/SA campaigns and never realized I would be referencing my experience in the future! I worked on one specific project that focused on Domestic Violence amongst teenagers. We had billboards, movie advertisements at the local theater, and a couple kickoff events in addition, we wrote a query letter to high school teachers we had previously worked with. The letter explained the purpose of the campaign mentioned that we had different posters and educational materials for pick up/drop off. At that time, I remember thinking that we wouldn't have a great turnout and I was wrong...we gave out over 500 posters in 2 weeks! (Hopefully they were put to good use!!!)
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